Blog

Domain custody, in the open.

Notes on protecting names, blocking impersonation, and owning the URLs your audience types.

8 min yourname .com REGISTERED · BY SOMEONE ELSE

10 min read English

Real case: how a creator lost their .com in 8 minutes and what we learned

An anonymized walk-through of a real domain hijack against a small-but-growing creator, the eight-minute window that decided everything, and a checklist you can run today.

.com PRIORITY 1 .net PRIORITY 2 .co PRIORITY 3 .io PRIORITY 4 .app PRIORITY 5 .shop PRIORITY 6 .store PRIORITY 7 .me PRIORITY 8 .link PRIORITY 9 .fan PRIORITY 10 .pro PRIORITY 11 .xyz PRIORITY 12

11 min read English

The 12 TLDs every creator should protect (and in what order)

A priority-ordered list of the twelve domain extensions a creator brand should register, with annual costs and the reasoning behind each rank.

linktr.ee/yourname YOURNAME.COM YN yourname.com

8 min read English

Link-in-Bio on your own domain: why leave Linktree, Beacons, and Bio.site

A side-by-side comparison of hosted link pages versus your own domain, and the small set of cases where the trade-off actually flips.

REAL yourname.com verified · in your name FAKE y0urname.com third party · phishing followers

9 min read English

Typosquatting for creators: why lookalike domains still work and how to block them

A walkthrough of the impersonation playbook attackers use against creators, the four shapes it takes, and the cheapest defense that actually works.

@yourname 12 TLDS · INSTANT CHECK .com .net .co .io .app .shop .store .me .link .fan .pro .xyz

7 min read English

How to check if someone can register your name as a domain in 30 seconds

A creator-first walkthrough for finding which domains carrying your handle are still free, which are already taken, and what to do about each.